As I wrap up this series of posts on measuring impact, I am mindful that everyone comes to the conversation of church metrics from a different point of view and with a different posture. I often have conversation about what can be measured within Church Community Builder. Many times it becomes obvious that church leaders have a level of uncertainty about whether they are measuring the right things.
If I were leading a church, there are nine areas I would want to measure consistently:
I know this seems like a no-brainer, but you’d be surprised how many churches no longer track this. I’m not just talking about Worship service attendance either. Tracking small group and event attendance is equally important and I would be sure we were tracking the faces who show up, not just the numbers.
- Missional participation.
Who is getting involved and who isn’t? Who has expressed a desire in missions but hasn’t participated?
I’m always interested in connecting volunteering to other factors like attendance, giving, serving, leading etc. I think you’ll find that those who volunteer tend to be more engaged on many fronts.
- Online activity.
Where are people spending their time on your church’s Web site, and how are they using your site? This is vital to your overall Web strategy.
Watch for dramatic variances in giving over time. It is a sign of spiritual activity...or inactivity.
- Event outcomes.
It is necessary to connect each and every event to life change. What happened as a result of your investment of time, energy, and resources into an event?
We typically push people through our one-hour new members’ class and then tell them to call us if they need us. How can we be sure no one falls through the cracks? How do our members behave differently than our attenders?
Where is growth taking place? What age groups? What ministries? Why? This is important for future resource investment planning.
Why are people leaving your church? Speculation isn’t a good idea. We need to be asking and recording what we learn. While this might uncover painful experiences, it can lead to some very critical changes that we might not have ever considered before?
What are you not measuring today that you want to? Why? What would you do with the information if you had it?