In this 21st century, technology affects everything from business to home life to the church. Ray Wright discussed the importance of aligning marketing and sales efforts in the midst of a rapidly changing business climate. The principles he outlined can easily translate to the church. Here’s how I see it:
- Business is changing rapidly and so is the church. Our churches should be equally committed to outreach, connections, cultivation, and evaluation. Our welcome team and our small group leaders must know each other. While these different teams are each important because of what they do independently, interdependence is the heart of the church.
- Business is moving online and so is the church. The trend is more business is moving online, not less. According to Wright, 80 percent of consumers now consult online search engines before making a purchase. Though the heartbeat of the church exists live and in person, our world is going online. To have a lame web presence simply will not work.
- Business is about relationships and so is the church. The company that responds first to an email is the one that gets the work. Can guests readily access church staff via social media? If not, we will lose them to the churches who are already positioned to do that.
- Success in business is about clarity and so is the success of the church. Successful organizations have clear vision, values, and goals. The same should be true in the church. Focus is vital for growth.
There are a lot of ways that businesses and churches are different. I don’t mean to suggest that we should run businesses like churches or churches like businesses. However, I do think there are some universal organizational principles that will accelerate our impact. And that’s what it’s all about.
How can churches learn from business without losing the essence of what it means to be a church?