For me, there’s nothing like sitting down eye to eye with our church partners. I have a lot of long-distance phone conversations with church leaders, so when I get the opportunity to have face time with them, I always come back excited and inspired about the ministry impact being made and the role we get to play in making that possible.
I recently set out on our annual Church Community Builder road trip, where our leadership team and several other associates hit the road to spend time with church partners. We do this every year as part of our ongoing effort to get out of our world and into theirs. We want to better understand the value of what we do and how we can make it better for the sake of the Kingdom.
“Our church database is our most important asset … even more important than our building.”
That’s a strong statement. As I unpacked it with Josh, here are a few perspectives he shared that I wholeheartedly agree with it.
Why your database, not your building, is your church’s most important asset
Why would a ‘database’ be more important for a church than a building? Here are five simple reasons:
- As a church you are called to reach, serve, and steward people — not buildings. Stewardship isn’t just an idea that applies to ‘things’. It applies to people. This is a rare perspective in the church, but it is common in the business world because every business understands that their customers, not their facilities, are their lifeblood.
- People are not just names on a roster, in a group, on a schedule, or on a giving statement. They represent relationships that we are called to steward and care for.
- It takes a comprehensive and well-integrated database to provide insights for ministry. If we want to truly be effective in reaching people, we can’t rely on just one tool or a set of multiple, disconnected tools.
- A database enables church leaders to make better ministry decisions. This is critical because leaders need a single point of access to the data that informs them about our people. That data must be accurate and timely.
- Leaders need a consistent set of tools to work with as they connect with and serve people. The database then becomes the repository for almost everything they learn along the way.
As a leader who comes out of the business world, Josh’s thoughts on the importance of a database are not surprising. It is also not surprising that with this emphasis on the database Lighthouse is experiencing exponential growth.
Do you view your database as a critical asset for your entire church or a tool that benefits only a few people? Tell us why!