Here’s a principle I’ve come to learn after working with hundreds of churches across the country: the effectiveness of technology in ministry is directly dependent on how many people actually USE IT!
For example, many churches give the sole responsibility for managing their church management system to one person. While that approach can work for a season of time, the real exciting stuff happens when a lot of people buy in and use it to support their role in the ministry.
Unfortunately, not everyone values technology and the role it can play. Some don’t understand the consequences of not thinking strategically about church technology. Others would rather avoid using it all together because leveraging technology isn't natural for them.
Whatever the reason, here are three ways you can help ‘lead up’ with the folks who don’t value technology:
- Connect it with the vision they have for ministry. Most people are connected to your church because they have bought in to the vision. However, vision without value means nothing! Help people see how technology helps make that vision a reality. Help them understand the benefits it can provide when it comes to making better ministry decisions, equipping people to 'be the ministry' in your church, and multiplying disciples.
- Identify key influencers who understand the value. Some people just naturally influence others. Find some of those folks and ask them to help you make the case for technology by becoming early adopters. Their enthusiasm will rub off on the resistors. If you’re looking for ideas, here are a few ways to connect technology to the ministry others are doing in your church.
- Find some success stories to build momentum. Once you’ve found your early adopters, make it easy for them to share stories about lives that were changed because of technology. If you’re having a hard time finding stories within your church, look at other churches that are seeing results. Here are three very different churches that are building community and making an impact through technology.
- Don’t focus on features; focus on alignment between technology and process. Don’t try to convince people to use a tool because of its cool features. No one cares! The real magic happens when people can connect technology to their role in the ministry. It’s also super important that those cool features actually help improve your church’s core processes and allow you to minister to people more effectively.
If you’ve been frustrated by the fact that your people don’t seem to value technology or understand how it works, you’re not alone. There are hundreds of others who are experiencing the same frustration. It might take time to help them see the impact technology can make in ministry, but these three steps will get the ball rolling.
What are some things you’re doing to ‘lead up’ in helping people understand the difference technology can make for your church?