(Note: This is a guest post from Sean Buchanan, a key member of our sales team. He recently shared with me some observations he’s been thinking through in light of the seismic changes taking place within the church software marketplace and what impact it should have or not have on Church Community Builder.)
Two things made me want to be part of Church Community Builder. One, the culture of the organization was about merging two worlds I’m deeply passionate about: technology and ministry. Two, the approach to software was not about making churches reformat their process to fit our software but making our software flexible enough to accelerate how churches were already doing ministry.
I’m proud to be part of Church Community Builder, proud of who we are and what we are becoming. But I have to admit that the recent changes in the marketplace have certainly given reason for thoughtful reflection. It is not unusual to see mergers and acquisitions take place coming out of a recession. That’s expected. What’s unusual is the amount of that kind of activity taking place in our niche, church management software.
After reflecting for a few weeks, I’ve come to some conclusions:
- Competition is good. It requires everyone to be their best, and it forces us to look closely to ensure we are strong on all fronts. Now is the time to get our hands dirty and make sure we are exactly who we say we are and moving in the direction we need to be moving. As we continue to bring clarity and focus, we will continue to gain impact. Refined focus always increases impact.
- We have to do more than just exist in this space. Our end goal should never be accumulating clients, signing contracts, and being content with the status quo. There’s a big 'so what?' in the midst of that for me. What gets me excited is engaging churches in ministry where they are. When I come back from the field and bring what I’ve learned about where we are strong and where we fall short, it is our responsibility to adapt to that intelligence to ensure we are making the most of the opportunity God has given us to impact the work of the Kingdom through local church ministry.
- Big companies don’t scare me. Everyone said Church Community Builder couldn’t do it. They said we weren’t large enough. We didn’t have enough money. We’d never last. That criticism has made us strong. And the result of laser focus on serving churches has led to ministry partnerships with some of the most significant churches across the country. Some of that significance lies in name recognition, but more than that, it's in in attracting churches who are interested in ministry, not simply operating an organization. Being proud of Church Community Builder means I’m proud of the churches we serve ... all of them.
- We must continue to adapt — much like churches — to ensure we are best positioned for impact. If competition becomes our focus, we’ll lose our edge. We must keep our focus in the right place: helping local churches live out the dreams and passions God has placed on the hearts of His people. Just as churches are making a shift in their ministry strategy from 'come to us' to 'going into the streets', Church Community Builder realizes that we must strive to stay connected to ministry on the front lines rather than be consumed with our bottom line.
In the end, before we can 'go', we must never forget that we must 'be'. The substance of who we are is revealed in our actions. However, our actions originate at the core of who we are. God’s not finished with Church Community Builder. I’m most excited about what’s next!
What are your thoughts about the relationship between technology and ministry?