Did you know that only 10 percent of first-time guests become regular attendees? That means if 10 new families visited your church each week, only one of them would stick. Think about how that impacts church growth. Even if you improved retention to 50 percent, that could potentially add over 200 new families to your church each year.
A few weeks ago, Tony Morgan shared 10 common first-impression mistakes that churches make. Many of the mistakes Tony mentioned are the reasons first-time guests don’t come back. Unfortunately, it’s easy for church leaders to bypass these mistakes because you’re so familiar with your church you can’t understand what it might be like for a first-time guest.
How to avoid common first-impression mistakes
Fortunately, there are ways for you to leverage technology to help you avoid those common first-impression mistakes. Here are just a few of the mistakes Tony highlighted in his post and how your church management system can help you avoid them:
- Lack of guest service diversity. You want your guest services to appropriately reflect the diversity in your church. Your church management software can not only help you get a clear picture of the different types of people that make up your church, but also help you identify people who might be willing to serve on your first-impressions team.
- No hosts/ushers in the worship center. There are two elements to successful hospitality — passive hospitality and active hospitality. Active hospitality involves real people who watch for ways to assist anyone entering the facility. Your church management software helps you ensure that your volunteers are trained and equipped to provide the kind of active hospitality needed to make first-time guests feel welcome.
- No clearly defined communication strategy. If your communication goals are based on connection outcomes, you have a good chance of driving engagement with people. Your church management software helps you create a communication strategy that focuses on driving engagement, not just creating noise.
Not only can your church management software help you overcome these common first-impression mistakes, it can also play a huge role in helping you identify first-time guests.
Taking the time to evaluate your first-time guest process and creating a strategy for using technology to help you better connect with them could make a tremendous difference in the overall growth of your church.
How does your church management software play a role in connecting with first-time guests?