Online Giving Isn't Just for Young People

I’ve been an online giving evangelist for a while, and now there’s even more data to back up my stance.

The Pew Research Center has released new statistics that shouldn’t surprise us. The report shows that more than half of adults age 65 and up are now Internet users. Even more interesting is how 70% of internet users over 65 make the Internet a part of their daily routine. That tells me they are doing a lot more than just stalking their grandkids on Facebook!

So what does this mean for online giving?

Online giving isn’t just for young people any more. It's not just for the hip, gadget-using twenty-somethings. It’s used across the board. If you do not already have an online giving system in place, it is time to adopt one. If you haven't been strategic about how you communicate its role in your overall stewardship, it's time to change that.

The study goes on to show a significant difference between seniors age 75 and up and seniors 65 and up. Seniors age 65–74 are the most active older demographic for online activity. This gives us a pretty good idea of what Internet usage will be like among seniors in another few years.

I can't help but think back to the early 2000's when I worked at an Internet Start-Up called OnlineGiving.com. Many people still thought the Internet was a passing fad. Even more believed that most people would never be comfortable giving money online. Wow, have things changed... FAST!

So I encourage you, if you haven’t done it yet, make online giving an option for your congregation and be intentional about how you communicate that option.

Do you still encounter resistance to online giving? How have you responded?

Topics: This entry was posted in Leadership Roles, This entry was posted in Administrative Support, This entry was posted in Finance & Generosity

Posted by Steve Caton on Aug 20, 2012, 11:04:46 PM