On a recent flight home from a trip visiting with innovative church leaders, I was reminded of the power of relationships. I believe planes, trains, and automobiles have higher ROI than traditional advertising. Why? Because in today's fast-paced, overly distracted, Web based, teleconferencing, “facetiming” culture, many are left craving face-to-face time and human interaction.
There, simply, is no better way to build trust, convey your passion, and truly know how to serve others. CCB has been built on the back of this philosophy from the beginning. We are routinely outspent and “out advertised” by our peers yet every year yet we are one of the fastest growing organizations in our space. Why? Well sure we have to give credit to the fact that we do a pretty good job with our products and services. No amount of marketing or hype can overcome bad products or service.
However, I firmly believe that the most powerful aspect of our growth engine is relationships. We have been incredibly blessed with lots of customers, partners, consultants, and thought leaders who simply love who we are and why we do what we do as much or more than what we do. They are drawn to our passion and pursuit of a mission more than they are to our ads.
That cannot happen without an intentional, purposeful pursuit of relationships. Does it take more time? Yes! Does it require more honesty and vulnerability? Absolutely! But based on my experience and the evidence of how God has used relationships in so many different and enriching ways, we wouldn’t have it any other way!
Are you growing your organization or ministry through marketing hype and perception or through real, honest, and personal relationships?