It’s true: We’ve seen firsthand the value of technology in ministry. But it’s also true that there must be a human element guiding the technology toward the outcomes you want to reach. A few months ago, I ran across a fascinating post from Seth Godin that provided the best analogy I’ve ever heard to the human element that’s needed for effectively implementing technology.
In the post, Seth explains the important role a river guide plays when guiding the boat through the rapids. Becoming a guide doesn’t happen overnight; it takes years of rafting through the river, learning all of the turns and rocks that pop up along the way. Before you can be a guide, you have to understand the flow of the river and the landscape.
The same can be said about implementing technology. Many church leaders make a decision about implementing a new technology or software, but don’t have the time to learn what it takes to guide their church through successfully implementing that technology.
Technology can do incredible things for your ministry, but ultimately only a person with the proper domain knowledge can identify the direction, flow, and destination through the river.
Seth refers to the barrier between being an experienced guide and a person trying to figure out how to steer the boat as they go as domain knowledge. While technology may provide you with a map for successful implementation, there’s a certain level of domain knowledge needed to effectively navigate through the waters.
Domain knowledge is essential before stepping in the boat
In the same way you wouldn’t go whitewater rafting without a seasoned guide to lead you down the river, you need to find someone with the proper domain knowledge before implementing technology.
Seth’s point about domain knowledge is critical to consider when you partner with an organization like Church Community Builder. The domain knowledge we have allows us to pilot a church through the rapids of implementing new processes and software. However, when it comes to the decision and implementation process, many church leaders don’t understand the value of domain knowledge.
Because they don’t invest in finding the right guide, many churches either capsize or hit a rock, ultimately wondering why their software can’t help them accomplish their goals.
Church Community Builder is a team of river guides
When I read the post from Seth, it reminded me a lot of how our coaching team serves churches. We have found some incredible coaches with the domain knowledge necessary for understanding where you are as a church and how to get to where you want to be.
In the end, our biggest goal is to be a guide, leading churches to a better 'how' and directing church leaders to improve their processes while implementing our software. It’s something we are all passionate about, and it is reflected in our desire to challenge churches every day to a new level of excellence.
Have you taken advantage of our coaching network while implementing Church Community Builder? What are some specific situations where having a proper domain knowledge made a difference?