There is a growing debate within the church management world about how many users should the leadership expect to use the software. What is the right number of users, and how many people can a church expect to actively participate in the tool? More importantly, what do we expect to happen as a result of that adoption? Lots of logins can translate to greater value for the church but you must define that value first. In general I have seen that when a lot of people can use your church software, more ministry gets done by a wider variety of people. More people feel equipped to serve, lead and disciple. This in turn leads to deeper engagement within the church community and, ultimately, more stories of life transformation.
Assuming we can agree that greater usage should translate to greater benefit for the church, here are three ways you can encourage people to use your church management system regularly:
- Get total buy-in from key staff leadership. People pay attention to the leader and will expect them to participate in the same things in the same way that is being asked of the person in the pew. If you want the people in the pew to use it, the person in the pulpit needs to do the same.
- Provide information that they can only get by logging into the system. If you give me a reason to form a new habit and the opportunity to respond, I am much more likely to try it out and see how easy it is to use. Consider delivering additional content from Sunday’s sermon or discounts on events when booked through the online event registration tools.
- Remind your church community often about its availability and key functionality. People forget. They are busy. Find multiple channels to point people back to the system, whether that be online giving or small group social communities. Highlight ministry impact that was facilitated by the software and identify champion users who can share their experience with others.
How will you encourage more people in your church to access and use your church management system on a more regular basis? If the answer is you can’t, maybe it’s time to rethink your technology solution.