I recently got the opportunity to sit down with Derek Gillette of eChurchGiving and Randy Ongie of MAG Bookkeeping on the unSeminary Podcast to discuss the relationship between donor behavior and new technologies like mobile and online giving.
What every church leader should know about next generation generosity
Today I want to share a couple of highlights from our discussion about next generation generosity.
- People under 30 are not the only ones who don’t use cash or checks. My own peer group of people in their 40s and 50s are rarely carrying checkbooks these days. The church needs to meet people where they are.
- Nonprofit statistics tell us that when people have the opportunity to give digitally, they will. Making giving easier — whether it’s through mobile giving or online giving — simply gives people more opportunities to give to your church.
- Giving options need to be simple. For online giving options to work well, we can’t make people create an account or a profile and fill out dozens of fields. We need to make it easy to give.
- Online giving needs to be connected with the church management system. Churches can miss a large portion of an individual’s or a family’s engagement when they don’t see — in one place — the data that shows not only information on giving but also information on serving and small group involvement.
Check out our entire discussion about next generation generosity in the video below:
To learn more about the impact of non-cash transactions on your church, download NextGen Generosity.
Are you actively seeking to encourage generosity by giving your church members easy options to give?