If you’re at all active on social networks, you’ve no doubt had at least one friend or colleague re-post a video called Kony 2012 that was uploaded a few weeks ago by the nonprofit group Invisible Children. Within hours, this video had gone viral with over 70 million views (and growing).
This event provides the evidence we need as leaders to shift our thinking. We are no longer in control of the message-making process. Church leaders have become facilitators of the conversation taking place among the community it serves. At no other time in church history have leaders been able to inspire action and create measurable results by empowering the lowest common denominator, the person in the proverbial pew.
For pastors, the opportunity exists for two things:
- Better outreach.
The reality is the pastor serves as the company spokesperson. People are more interested in what others say about your church than what the pastor says about his church. Technology should help you overcome this objection. People want to see that your church is doing things that matter and that people are excited to get involved. Don't tell people what you're doing; show them.
- Authentic change.
The greatest ROI a church has to offer is life change. Skeptics find it hard to refute people who have made significant changes in their lives as a result of the ministries of your church. There is no greater testimony to the power of the Holy Spirit to impact people and communities than what is captured in the life transformation story of an ordinary individual. Fuel the creation and stewardship of these videos and make it easy for your members to share them online.
I love technology for a lot of reasons. One of the big ones is how it actually accelerates human interaction. There is massive potential Kingdom impact in that benefit alone!
How are you leveraging technology to make it easy to celebrate and share the life change taking place within your church community?