Seth Godin and the forgettable church

Seth Godin understands that individuals and organizations must offer something of value to be noticed and become remarkable. Remarkable is one of those words that we use regularly but don’t stop to think about its implications. Remarkable is the act of doing or being that is worth noticing and sharing because it represents something out of the ordinary.

In this post, Seth talks about the circle of the missed. He’s not talking about missing or mourning people as much as he is talking about the connection your organization is making with others. Is it so compelling that if you stopped doing it people would be upset?

Church leaders have a known obstacle: it’s tough to change the status quo. I don’t care if you’re a new church plant or a 100 year old traditional church. It’s doesn’t matter if you are in the city or in a rural setting. Change is difficult. And when a leader tries to make even the smallest change, there seems to be a collective insanity that emerges where people want to keep things generally the same, even when they are not performing at their peak.

Read what Seth writes:

Everyone is capable of being missed. Most of us would be missed by our family if we secretly moved to Perth in the middle of the night. The question, then, is not whether or not you're capable of being missed. The question is whether you will choose to be missed by a wider circle of people.

If your church shut down today, would anyone notice? Here’s a better question: would the right people notice? My fear is that a great majority of churches could shut their doors and the only people who would notice would be the few who enjoyed the “Christian Country Club” where they could see their friends, do their religious duties, and feel good about themselves.

My friend Bryan Miles was recently asked this question: "If you could change one thing about the local church, what would it be?" His answer was "I would shut down about half of them!" That sounds harsh but his point was the same as Seth's: If you aren't impacting people outside your four walls, what is the point?

Who would miss your church? That’s a dangerous question to ask because it will lead to facing the insanity that is holding your church back from being truly unforgettable.

Topics: This entry was posted in Leadership Roles, This entry was posted in Administrative Support, This entry was posted in Communications

Posted by Steve Caton on October 21, 2011