Creating a ‘tell all’ church giving report with Church Community Builder (Part 2)

Guest Post: Sanford Levings is the president of MinistryCFO, a company that manages the financial operations for churches throughout the country. Previous to MinistryCFO, Sanford was the director of business practices for the strategic partner churches at North Point Ministries. Today, he shares Part 2 of his series on Church Community Builder’s “Tell All” Church Giving Report. Read part 1

In my previous post, I shared how you can create a “tell all” church giving report for 2012. Today, I wanted to share how we can utilize that information to take steps to increase our margin to do more ministry in 2013...

How to utilize your 2012 tell all church giving report to increase giving in 2013

Now that you’ve got your tell all church giving report, we are going to divide the report into three parts and examine each slice. By dividing your report into 3 segments and making some general assumptions based on previous history, we can effectively analyze the information at our disposal to create a plan for increasing giving from each of these segmented groups.

Here’s what I know to be true about each segment of your giving reports along with action steps you can take to increase their generosity in 2013:

    1. The Top 25% of Your Report
      What you’ll notice:
      The top 25% of your tell all giving report represents, by definition, your highest giving donors. Do you notice how frequently they give? More than likely, you’ll find that about 90% of these donors are giving on a monthly basis, right?

      What to do with this information:

      Action Step 1: Place every name in this group on a list. If you are in the “I don’t want to not know how much people give” camp, then consider having your most trusted aide provide you with a list of just the names (and not the giving amounts).

      Action Step 2:Get to know these people! All of them! This group represents over 80% of your entire giving base. (If you don’t believe me, then do the math—the numbers are right there on the report!)

    2. The Bottom 50% of Your Report

      What you’ll notice:
      The bottom 50% of your tell all giving report will represent, by definition, half of all your donors from the past year! However, you will probably find that the entire giving in this group will not equal the amount given by any one donor in the top 25%.

      What to do with this information:

      Action Step 1: Make a list with every name in the group. Review the list.

      Action Step 2: If any names on the list are in high levels of leadership, then consider having a conversation with them. Yes, that conversation.

      Action Step 3: This group is ripe for financial stewardship coaching and teaching. I bet you would be astonished, and sad, to discover how many of these people love your church and, yet, have no financial margin in their life. Determine a way to provide the resources they need to experience the joy of generosity.

    3. The Rest of your Givers (below the Top 25% and above the Bottom 50%)

      What you’ll notice:

      You’ll more than likely find that this group will consist of the following:

      • New donors who have recently starting giving.
      • Former donors who have quit giving.
      • Donors who give only two or three times a year.
      • The occasional donor who gives one large gift a year.

      What to do with this information:

      Action Step 1:You probably guessed it, but we recommend that you put every name on a list for review.

      Action Step 2: Be sure to personally thank each new donor. Consider contacting people who quit giving but are still attending (they may be experiencing financial hardship).

      Action Step 3: This group is ideal for introducing to online giving: particularly showing them how to set up monthly recurring giving via the online giving portal on your website.

The Payoff

If you will take the time to complete the action steps for each of these groups, I guarantee that you will see an improved result in the overall giving of your church in 2013.

The key is to be intentional about building relationships with your members and being willing to have the tough conversations that come with cultivating a culture of generosity in your church.

Have you utilized any of these action steps with your givers before? What was the result? If not, what’s preventing you from cultivating the givers in your church?

Topics: This entry was posted in Leadership Roles, This entry was posted in Administrative Support, This entry was posted in Blog, This entry was posted in Finance & Generosity

Posted by Steve Caton on February 12, 2013