That one word

In my opinion, Seth Godin hits the nail on the head with every blog he posts. Recently he posted about that one word which can be easily forgotten but is most important not only in the corporate world, but even more so the church.


This four-letter word serves as a reminder that technology—even with all its benefits—shouldn’t completely drive the way we do church. While data, numbers, and results are incredibly important, sometimes we need to stop and ask ourselves if we are showing guests, attenders, new members, children, seniors, teens, volunteers that we care about them.

We can’t become detached from “why” we do church. It’s tempting to look at the data and the technology and let it drive the way we do church. But we have to remember that technology exists to aid us in doing church better.

So what are some ways to “care?” Here are a few quick examples...

  • Build time into your schedule to arrive at the church office early and chat with the receptionist.
  • Peek your head in a department where you have no reason to be. Not to “check up on them,” but to show them you care about the work they’re doing. Say hello to the nursery workers, the kitchen staff, and the custodial crew.
  • Follow up with members after they are no longer “new.” Even though the data doesn’t show any change in their habits, check in to see how they are doing.

What does the leadership at your church do to show you care about people and faces more than the data?

Topics: This entry was posted in Leadership Roles, This entry was posted in Administrative Support, This entry was posted in Discipleship Ministry, This entry was posted in Communications

Posted by Steve Caton on July 21, 2012