It's not about church software because it's NEVER been about church software.
Sometimes people work hard to make it about software...subscriptions plans...upgrades...support...etc. It's obvious what their end game is. Users. Renewals. Which translates...for the business...into a steady income stream. (That means I get to be LAZY and just keep the systems running smoothly.)
But if it's not about software....then what in the world is it about? What could it possibly be about?