How many people could you reach if everyone who came to your church on Sunday left wanting to tell a friend about the service? What if even 50 percent of the people were inspired to invite others to come with them the next week?
Most churches rely on simply asking people to invite their friends to Sunday service. But, honestly, how well has that worked for you? A few weeks ago, Kevin Stone wrote an entire blog post based on the importance of a wow factor. He shared about his recent experience behind the scenes with a brand known for creating a “wow” factor: Cirque du Soleil.
Cirque du Soleil has built its brand by creating an experience that is full of intrigue, mystery, and wonder. Most of its marketing is based on the product, relying heavily on the people who experience the show to tell their friends. All efforts to bring more people in the door are based solely on one thing: reputation.
As I read Kevin’s post, I couldn’t help but think how churches could learn about reputation building from Cirque du Soleil.
Here are two things from Cirque du Soleil’s commitment to “wow” that could help your church create an experience where people want to tell everyone they know:
1. Draw people in with your website and social media
When a person visits the Cirque du Soleil website, they’re immediately invited into the experience. By using powerful videos and imagery, visitors are drawn in and want to know more.
Your church can create a similar experience with your website. You can also use social media to enhance your “wow” experience with these ideas.
2. Embrace what you do with confidence
The performers at Cirque du Soleil know there are very few people on earth who possess the skills, strength, balance, and agility to do what they do. Consequently, this confidence enables them to put on an extraordinary performance for every show.
Do you feel confident in the experience you create every Sunday? Are you communicating that confidence through your actions or processes? By embracing what you do with a sense of confidence, you give your members and visitors confidence about inviting their friends to attend. Also, creating a sense of confidence is one of the six essentials for retaining first time guests.
By incorporating these lessons into your experience, you will begin to experience the same value that Cirque du Soleil has developed for their brand.
What other brands can your church learn from when it comes to creating a “wow” experience?