Churches are great at communicating. Church leaders are often skilled at delivering a message. But the hard question to answer is, 'Is anyone listening?'
You're not the only one lost in the sea of options that exist today. Church communications used to be pretty straight forward. You made an announcement from the pulpit, included it in the church bulletin, or mentioned it in the monthly church newsletter. But in a time when we are all way more connected that we ever thought possible, how can a church keep pace?
To answer these questions and provide some insight that might help clarify your next steps, I sat down with two people who are 'making it happen' when it comes to church communications.
Kelley Hartnett at Morning Star Church and Kem Meyer at Granger Community Church (both are communications directors at their respective churches) are two 'totally rockin’' church communication gals that are making waves in terms of how churches communicate to their audiences. Here are six things I learned from interviewing both of them about the changing landscape of church communications:
- Don’t be afraid to use new technologies to enhance face-to-face communications (like social networking, texting, blogging).
- The Gospel is not boring; it’s the most powerful message that we need to communicate to our church family and beyond.
- Lack of funds is no excuse to do a poor job of communications at your church.
- Have a strategy for what and how you want to communicate with your congregation.
- Know your church audience well enough to build a website that is a reflection of your church culture. This gives people a foretaste of the church experience they’ll get on any given Sunday.
- Stop thinking about brochures and start thinking about objectives and customer service.
What has been your biggest struggle in church communications in 2011? What has been your biggest success? How are those two things informing your communications strategy for 2012?