Three social media mistakes church leaders often make

When I started working at Church Community Builder back on 2008, social media was still a mysterious (and sometimes scary) phenomenon for most church leaders. Now that we all realize it is the new norm for how our culture communicates, this has changed significantly. Pretty much every church leader I know has a presence on social media. The problem is that many still have a hard time truly understanding why. They get it in terms of ‘being there’, but they often miss it in terms of truly leveraging it. As a result, their strategies with social media aren't working.

A few weeks ago, we took the time to dive into the common social media mistakes churches make with Justin Wise as part of our Thought Leader Webinar Series.

How to maximize your church’s social media by avoiding the common mistakes

During the webinar, Justin shared seven common mistakes that prevent churches and leaders from gaining traction with their social media efforts. Today, I wanted to highlight three that are the easiest to miss (but could make the biggest difference).

Mistake #1: The Headless Horseman Syndrome

The first step in successfully using social media for ministry is to do some ‘above the neck’ thinking before you start any ‘below the neck’ actions. The same principles that apply to successful church management software implementation apply to social media. It must be valued from the top down and there should be a clear understanding across your team of why it’s important. This means taking the time to think strategically about how social media ties into your overall ministry goals and how you can use it to accomplish them.

Mistake #2: Ignoring your MVPs

In the same way every church member is at a different point in the discipleship process, there are different stages in your church’s online community development process. You know what it means to celebrate key volunteer leaders in your church. The same should apply for those people who share your posts, create content, and actively work to build your church’s social media presence. When was the last time you thanked someone who constantly retweets your church’s Tweets or shares your Facebook posts? What is something you can do to make them realize the difference they’re making?

Mistake #3: Guessing on Effectiveness

Social media is just like every other ministry tool. You need to monitor and measure in order to identify what’s working and what needs to be improved. What does a ‘win’ look like for your church’s Facebook page? What about Twitter? If you don’t know what you’re trying to accomplish, you’ll never have a clear target to improve what you’re creating.

Is your church tired of questioning the effectiveness of your social media?

If you missed it, I’d definitely recommend you set aside sometime this week to watch the webinar and dive into each of the mistakes Justin mentioned. Once you know the common mistakes most churches make, you can learn how to avoid them and easily develop a social media strategy for your church.

If you joined us during the webinar, what mistake resonated with you most? What’s one thing your church is hoping to accomplish with its social media strategy this year?

Topics: This entry was posted in Leadership Roles, This entry was posted in Communications, This entry was posted in Webinars

Posted by Steve Caton on Jun 9, 2014 11:00:14 PM