These are exciting times at Church Community Builder! In addition to reaching major milestones on terms of the number of churches we serve and the number of associates on our team, we have now completed our first business acquisition! On November 16, we finalized the purchase of ChurchNumbers from Idibri. ChurchNumbers is a visual dashboard that allows church leadership to make better decisions by being able to track real-time data in clear and actionable ways.
You understand church communications isn't really about controlling a brand or a message. It's about what people hear and how that inspires them to move towards the place you want for them.
A few weeks ago, I came across this TED Talk on what consumers want. In it, Joseph Pine explains that economic value has changed over the course of history from commodities to goods to services. In the past few years, the economic value we as consumers expect no longer ends with services. Instead, our culture has added another layer to help us determine whether something is valuable — namely, authentic experiences.
My life is busy. Too busy. I suspect you feel the same way.