These are exciting times at Church Community Builder! In addition to reaching major milestones on terms of the number of churches we serve and the number of associates on our team, we have now completed our first business acquisition! On November 16, we finalized the purchase of ChurchNumbers from Idibri. ChurchNumbers is a visual dashboard that allows church leadership to make better decisions by being able to track real-time data in clear and actionable ways.
You understand church communications isn't really about controlling a brand or a message. It's about what people hear and how that inspires them to move towards the place you want for them.
Does attending large social gatherings leave you feeling exhausted? Have you ever decided to turn down a party invitation to stay home by yourself? Does not talking for several hours at a time sound perfectly normal (and relaxing) to you? Me too! As a fellow introvert, allow me to reassure you that you’re not weird or antisocial. Solitude and quiet enable us to recharge so we can go back out into this extroverted world with some energy left in our physical and emotional tanks.
Vibrant community is the secret DNA of every church, business, or organization. It is impossible to achieve anything extraordinary without it. The good news is that the church has the ability to develop the type of community that transcends even the most popular brands like Apple, Southwest Airlines, or Zappos because of where our community is rooted. The trouble many church leaders face is knowing how to create it.
A few weeks ago, I came across this TED Talk on what consumers want. In it, Joseph Pine explains that economic value has changed over the course of history from commodities to goods to services. In the past few years, the economic value we as consumers expect no longer ends with services. Instead, our culture has added another layer to help us determine whether something is valuable — namely, authentic experiences.