Reversing the summer giving slump

Who doesn't love summertime? It's one of the most relaxing times of the year. Unfortunately, it also causes stress for many church leaders. Many executive pastors and financial administrators are already feeling the stress that comes with the decrease in giving the busy summer months bring. As a church elder, we talked about this every year and tried to come up with creative ways to address it. Nothing helped, so we just planned around it, saving money in the good months to help us weather the ‘drought’ in summer. It’s not a bad idea, but is there something else you can do? My time here at Church Community Builder has surfaced a very powerful answer!

In the world of digital technology, we now have a simple and effective way to stay connected with givers beyond Sundays and avoid the ups and downs of irregular giving.

A simple way to reverse your church’s summer giving slump

As we’ve helped church leaders think strategically through their giving strategy over the past few years, being intentional about online giving was the most effective antidote. However, just because your church offers online giving doesn’t mean it’s helping you overcome the challenges of the summer giving slump.

If you actually want to see results with your online giving, here are two things you need to know:

  1. Offering online giving is only half the formula.

    The reason that most churches are still struggling through the summer giving slump, despite the fact that they offer online giving, is because they subscribe to the belief that ‘if you build it, they will come’. Sorry, but that just isn't true! The secret to success with online giving is realizing both sides of the formula. Not only do you have to offer it, you have to leverage it in a way that cultivates generosity.

  2. Online giving is only as effective as the systematic process that supports it.

    Another reason most churches struggle to see any fruit from online giving is because they don't invest the time necessary to implement it fully and effectively. If online giving isn’t helping to stabilize your church’s finances during the unpredictable giving season, here are five steps you can take.

Don’t wait around until September to recover from the inconsistent giving of summer. It’s time to get intentional about your online giving strategy. If you’re looking for ways to increase your online giving participation and contributions, you can also download our free case study on the topic. Our hope is that this will be the last year you ever stress about making it through the summer giving slump.

Has online giving helped stabilize your finances during the busy summer season? If so, what are some other tips you would give to church leaders still facing the problem?

Topics: This entry was posted in Leadership Roles, This entry was posted in Blog, This entry was posted in Executive Pastor, This entry was posted in Finance & Generosity

Posted by Steve Caton on Jul 2, 2014, 11:00:41 PM