The next three months are going to be some of the busiest, and possibly most expensive, months of the year for your church. With all the camps, mission trips, and community outreach events, summer is a season with incredible potential for significant ministry impact. However, for executive pastors and church business administrators, it can also be one of the most taxing.
The summer giving cycle stresses out thousands of church leaders across the country, but it doesn’t have to be that way. (tweet this)
Last year, I shared three ideas to help churches overcome the summer giving slump. This year, I thought I would take a more proactive approach and share a few practical steps your church can take before you hit the unpredictable giving season.
Three things your church can do today to prepare for summer giving
If your church wants to avoid some of the challenges that come from a summer giving slump, here are three things you can do to help prevent it.
- Create a plan to help people stay connected. People might miss church for an entire month, but they don’t stop checking email, Facebook, and Twitter. If people aren’t present during the summer months to give, online communication is one of the only ways they stay connected to your church. Take some time over the next few weeks to create a calendar that shares regular updates reminding people that ministry still happens even if they are not there. Remember, people give to life change, so be sure your plan includes stories about ministry impact on a regular basis.
- Align your communication and giving strategy for the summer giving slump. If your church offers multiple giving options, the summer is a great time to change the way you leverage them to encourage people to continually give. Include a special header on your website for online giving. Encourage people to establish recurring giving schedules. Learn how to add more punch to your mid-year contribution statements.
- Optimize your online giving process. Most churches understand that online giving isn’t an option anymore — it’s a necessity. However, very few know how to use it effectively. The secret to effective online giving is realizing that making it an option is only half of the formula. If you want to leverage online giving as a way to overcome the summer giving slump, integrating online giving with your church management software is critical!
Your church doesn’t have to suffer through a summer giving slump. This year can be the year your church accelerates its ministries and positions itself for exciting new opportunities in the fall. Don’t allow summer to be a stressful season for your church. Instead, consider how these three ideas can help your church create incredible momentum for your fall kickoff and the new church year.
What are some ways your church is planning for the unpredictable summer giving season?